是的！
我们又又又又又又合作了一次王一博
（万事开头难，感谢客户提供的文章开头）
Yes!
We once once once once once once again collaborated with Wang Yibo!
(Starting is always hard, so we’re thankful for this essay opening that our client provided)
说起王一博
只能说真的是缘分不浅了
接这个项目的时候客户只是告诉我们
会有一个流量男艺人作为代言人
而万万没想到流程走完揭开面纱居然又是一博哥
Speaking of Wang Yibo, we can only say that our fate cross path more than once. When we got this project, the client only told us that there will be a traffic male celebrity as their spokesperson. And who would have think that once all the procedures were done, the veil lifted and it’s actually Yibo Ge!
好的，既来之则安之，话不多说，先来看看片～
Alright~ Since you’re here, stay. Without further ado, let us watch the advert first!
KV
客户这次找到我们其实目标也明确直接，就是想在这个冬天，带着蕉内绒类产品杀出重围！！
The aim of the client who looked for us is clear and direct too! They want their Banana In cotton fur items to go big in this winter!!
蕉内的三种主打绒
Banana In 3 main cotton fur
尤其是在绒类市场，好像还没有一个品牌可以作为和绒绑定的典型，导致消费者在选购的时候也是一片眼花缭乱，而在这种混乱的局势下，蕉内想通过王一博的代言buff，抢先发起声量，给到大家一个清晰的印象——在蕉内可以买到好的绒类产品～
Especially in the cotton fur market, it seems like there is not a brand that can be used as the standard with cotton fur, causing consumers to be confused with choices when shopping. And in this chaotic situation, Jiao Nei wants to make use of Wang Yibo’s endorsement buff and be the first to speak up and give everyone a clear impression —— you can buy good cotton fur products in Banana In~
brief刚接到的时候其实我们也觉得艰难，
毕竟王一博的代言真的太多了，
加上粉丝们之前的彩虹夸夸，难免害怕会让她们失望，
真是成也萧何败也萧何啊～
When we first got the brief, it looks to be a very difficult task, as Wang Yibo have so many endorsements. Plus with all the praises from fans previously, we are somewhat afraid of letting them down. Sure is that success and failure both comes from the same person~
当然，在我们的不懈努力下，还是给到了三个创意方向，
第一个方向是让王一博扮演……呃……一颗绒……被用户的手摸来摸去直至抓狂
第二个方向是让王一博演王一博自己，在片场因绒绒家居服太舒适了而忘了自己酷盖形象……
第三路就是让王一博像个怕冷小动物一样被绒捕捉
给公司内部粉丝内测的时候基本也是喜爱度从方向一到三的顺位排序，但很可惜由于种种原因方向一和二都无法往下推进，于是只剩下了最后的方向三了！
（我们和客户👉
Of course, under our ungiving hard work, we still came up with 3 creative directions.
– The 1st direction is to let Wang Yibo act as a… erm… ball of cotton fur… that got angry due to the user constant stroking.
– The 2nd direction is to let Wang Yibo act as himself, and at the film set, forgot about his ‘cool guy’ image as the lounge wear is too comfortable…..
– The 3rd direction is to let Wang Yibo be like a little animal that is afraid of the cold and be captured by the cotton fur.
And according to the survey done internally with Yibo’s fans, we listed the ideas out 1, 2, and 3 in the ranks of their liking but sadly, due to various reasons (me: WANG YIBOOOOOOO), we can’t continue with direction 1 and 2 and so we’re left with direction 3!
Us and the client 👉🏻
方向三整体都比较偏视觉，故事情节比较简单。但置景却有很大挑战，尤其是我们按蕉内的logo设计的一个怪兽（也就是老怕冷星人），一开始甚至要求制作交付一个2米8的人来扮演（无理取闹）。然后制作老实的交出了个穷酸版怪兽，大家又连连摇头，决定还是走最头大的三维这条路。
The 3rd direction as a whole are relatively more visual, with the storyline being relatively simple. But setting the scenes poses quite the challenge, especially when we are to designed a monster according to Banana In’s logo (also an alien who’s deathly afraid of the cold) We were even asked to produce and deliver a 2.8m person to play it in the beginning (totally unreasonable). Then the production very honestly handed over a poor version of the monster, and everyone shook their heads again and again, but still decided to take the road of the toughest 3rd idea.
由蕉内logo演变的怪兽卖家秀设计稿
The design concept stemming from Banana In’s logo
买家秀：潦草丑萌的野人，
拍摄当天被tony按头剪刘海理胡须
Ours: A wild ugly-cute cavemen
On the day of filming, was forced by Tony to undergo a fringe and beard cut
项目进行过程中有来自时间制作筹备等等各方面的压力，我们一度自嘲完了完了，但是anyway，看到片子发出来后大家都get到了啵啵的可爱，纷纷表示被绒化～我们很是欣慰了
During this project, we faced many stress from all aspects like time, production, etc etc and we once mocked ourselves saying that’s it, we are over. But anyway, seeing how everyone got Bobo’s cuteness after the advert was released and how they are all saying they ‘melted’~, we are very relieved.
Note: ‘绒化’ Rong Hua, direct translation = Cotton fur melting, same pronunciation as 融化 Rong Hua, which means melting.
以上！
感谢各位摩托姐姐们的喜欢
也希望各位走过路过的朋友们喜欢
That’s it!
Thanks to all Motor Jiejie for liking it and I hope all who passes by would like it too.
最后还是要一键三连感谢蕉内客户的信任，
导演LIN和制作STEAM的支持配合！
感恩~
Lastly, we need to like and subscribe to our client Banana In’s trust in us, as well as the cooperation from Director Lin and STEAM production! Grateful~
大家双十一记得买蕉内哦！
Everyone remember to buy Banana In on 11/11!
主创人员
创意总监：江畔 许稼逸
文案：许稼逸
美术：刘婷 腿毛
Account：小鱼
Translation : CrazyPumkin
pumlated 